Article Marketing Tips and Tricks for 2010

Article marketing is a great way to get targeted traffic to your website. However, how you craft your article will make a huge difference as to how successful your campaign is. Here are some tips:

Tip One: It really is all about the title

The first thing people see when they look at your article is the title. Their decision to continue reading will be based solely on this. It has to be catchy. There are several things you can do here. First, use the keywords in your title that your prospect is searching for. Second, use catchy words like crazy, sexy, secrets and so on so that your title stands out. Third, understand your target market and try to appeal to what they want directly in the title. If they are trying to solve a particular issue, promise the answer in that title.

Tip Two: The first paragraph counts

The first paragraph often shows up in article previews on article directory sites. Also, it’s of course the first thing the reader turns to when he decides to read. If the first paragraph is boring, then the reader will likely assume the whole article is boring and quit reading. You should make it so that it promises to deliver the solution and information that the person is seeking. This way they will be sure to continue reading.

Tip Three: Scannability

The average internet searcher doesn’t spend a whole lot of time on each page. They open one, scan it, see if what they want is there, then move on if they don’t see it immediately. That is why it is often a good idea to make your article scannable so that key points stand out. You can do this buy bolding key text, or adding some point form.

Tip Four: Power Close

The last paragraph should really close of your article on a powerful note. You want your reader to continue on to the signature box and click on your link, therefore, your closing shouldn’t drag on and bore the reader, it should just be a quick lead in to your signature box. End on a positive and coscise note, to motivate the reader to take action. 

Tip Five: Signature is key

I cannot underestimate the importance of a good signature box. It is one of the most potent determinants of your click-thru rate. Make it exciting and stimulating, your goal is to entice the reader to see what you are offering by clicking on your link. Don’t bore them. All they want to see is the benefits they will receive. Speak to your reader directly by understanding your target market and using the key words and benefits that they are seeking. They don’t want to see your brand or anything like that, they just want to see what is in it for them.

These tips are sure to bring you a lot of article marketing success in 2010. Use them wisely, and your click-thru rates will thank you. As long as you offer the right product or service, sales will be sure to follow. 

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